On Page SEO Tips
When some people think about SEO (Search Engine Optimisation) they automatically think about building links and so on, but it’s just as important that your on page SEO is well thought out too. There’s no point having great off page SEO if your on page SEO is terrible. Before you start worrying about anything else, just make sure that your on page SEO is up to scratch which you can do by doing the following things:
Even though meta descriptions don’t directly change how a site ranks, a good meta description can help your site in a number of ways. The most important thing is that a person searching for something will more than likely click through to your site if it has an interesting meta description (they’ll see some of it on the search engine underneath your title). Try to give the user an idea of what the content on the page is about, which will mean that most people that click through to your site will get what they’re looking for which is exactly what you want (low bounce rates etc.).
Don’t be fooled into thinking that the more keywords that there are in the title of a page means that you’re increasing your chances of getting traffic from search engines. In reality, a long title does the exact opposite; it puts people off your site. Let’s take an example:
If the name of your business is “SEO Power” and you have an article called “Top SEO Tips” this title would be fine:
Top Seo Tips | SEO Power
There’s no need for anything else, that’s enough!
There’s a lot of talk about keyword density lately, but I’m not going to go into what percentage of keyword density is good for on page SEO. I think you’re much better off just writing for the user, not for search engines. Obviously sometimes the keyword density will vary all the time which is perfectly fine. One thing you shouldn’t do is mention a keyword in every sentence or two though, that’s just silly. Keep the content that’s on your site natural and you’ve got nothing to worry about.
Ads Above The Fold
Google in particular have got a bit smarter over the last few months. Ads above the fold are basically any ads that a person will see on your site without scrolling down, and thanks to a new Google algorithm that got brought out at the start of 2012 it’s recommended that you have as few ads as possible above the fold, whether you’re using Adsense, affiliate banners etc. In other words, Google want users of your website to see content when they first go onto one of your web pages, not just ads.
You want your website to load quickly if you want to improve your on page SEO. There are a number of ways that you can do this such as:
If you’re using something like WordPress you can download plugins that will speed up your site within a matter of minutes. I’d recommend WP Super Cache which is a free plugin that does all of the hard work for you!
Research hosting providers to see which ones are the best. When looking at reviews check to see how their speeds are as well as customer service just in case you ever have any problems with them. Remember that you’re better off hosting your site on US servers if the site will be targeted towards the US market, UK servers if the site will be targeted towards the UK market and so on.
It’s fine to use images on your website, it’s actually good for on page SEO (if done right!). Don’t use really high quality images though if you don’t necessarily need them, you might need them if you run a photography blog or something but otherwise there’s absolutely no need for them.